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The IDA Insider

Ideal Credit Union Promotes Allison Meade to Marketing Manager

December 22, 2025
Read time: 3 mins

WOODBURY, Minn. (Dec. 22, 2025) — Ideal Credit Union is proud to announce the promotion of Allison Meade to marketing manager, effective immediately. Allison brings nearly a decade of credit union experience to the role, including four years at Ideal Credit Union leading digital marketing efforts that advanced innovation across the organization.

“Allison’s digital marketing leadership has played a pivotal role in elevating the member experience and advancing our purpose to serve and empower members,” said Brian Sherrick, president and CEO of Ideal Credit Union. “We look forward to her continued contributions to drive progress at Ideal while reflecting the values that have defined us for a century.”

Allison began her career at Ideal Credit Union as a digital marketing specialist and has played a key role in several major initiatives. Most recently, Allison created the marketing collateral design of IDA, Ideal’s AI-powered Digital Assistant, which brought IDA to life along with the current rollout of Ideal Credit Union’s new website. Through her leadership, Allison has integrated Ideal Credit Union’s trusted, relationship-based service with thoughtful digital innovation that offers greater convenience, faster answers and drives purposeful progress.

Allison has earned multiple Minnesota Credit Union marketing awards for industry excellence, most recently in 2024 for design and the IDA AI rollout campaign. She also received the Ideal Credit Union Star Award and completed the Ideal LEADers professional development program. Allison holds a Bachelor of Business Administration degree from Hamline University.

About Ideal Credit Union: Founded in 1926, Ideal Credit Union is a member-owned financial institution that is dedicated to providing financial services driven by a sincere and personal interest in the needs of our employees, members, and community. Ideal CU offers a complete range of services, including a full suite of digital banking products, savings, checking, loans, mortgage products, business services and more.

Ideal CU operates branches in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater, and Woodbury, with a new Blaine location opening mid-2026. Visit idealcu.com for details. The credit union is widely recognized for excellence, earning honors such as the 2025 Great Minnesota Workplace (Twin Cities Business Magazine), 2022—2025 Best in State Credit Union (Forbes), 2023, 2025 Best Place to Work (Minneapolis–St. Paul Business Journal), Best Credit Union (Stillwater Gazette, five consecutive years), and multiple 2025 Readers’ Choice awards from the Hugo Citizen, including Best Workplace, Best Bank/Financial, Best Mortgage Company, and Best Customer Service.