PLANO, Texas, December 21, 2022 – Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., today announced its client, Ideal Credit Union, has launched the Segmint solution via the Alkami Platform to provide a powerful new way for it to connect members with the banking products they need most.
“Segmint identifies every useful data point in the transaction stream that can help us better serve our members,” said Alisha Johnson, Ideal Credit Union’s Chief Growth Officer. “Now that Segmint is part of the Alkami Platform, we can serve members custom offers based on what products the data indicates they have elsewhere, which helps us expand their business with Ideal. The combined power of the Alkami Platform and Segmint enables us to get the right offers to the right people at the right time.
"Ideal recently leveraged Segmint to identify members who were potential CD purchasers, and then used the Alkami Platform to serve them a CD offer through the credit union’s mobile banking channel. “Without the Alkami Platform, those members might not have been aware of it,” Johnson said. “As a result of that initiative, we were able to open more than a million dollars in CDs. With Segmint's Key Lifestyle Indicators, we also actively look at our membership base for those who have mortgages, loans, credit cards and deposit accounts elsewhere so we can offer them competitive products via the Alkami Platform.”
“Ideal Credit Union exemplifies how powerful the Segmint and Alkami combination is for financial institutions (FI),” said Alex Shootman, Alkami Chief Executive Officer, who noted that Ideal was one of a handful of financial institutions to partner with both companies before Alkami purchased Segmint earlier this year. “The ability to leverage insights derived from transaction data super-charges an FI’s digital sales and service capabilities. It is a true game changer for growth.”
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening and digital loan origination, multi-payment fraud prevention, and data analytics and engagement solutions. To learn more, visit alkami.com.
About Ideal Credit Union
Founded in 1926, Ideal Credit Union is a member owned financial institution that specializes in providing excellent member service, great rates and convenience to over 52,000 members. Ideal CU offers a complete range of services, including a full suite of electronic banking products, savings, checking, loans, mortgage products and title services, business services, investment services and more. Offices are located in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater and Woodbury. Visit idealcu.com for details and directions.
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